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Mar 032011
 

Welcome to the next installment of our “Career Book of the Month” feature!  As we mentioned in the January issue of The Animal Science Monitor, in one issue per month throughout 2011, we’ll be reviewing a book designed to help advance your career. 

This month’s book in the “Career Book” spotlight is Tipping Point by Malcolm Gladwell (2002, 301 pages). 

Synopsis (from Publisher’s Weekly)—“The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or ‘tipping point’ is reached, changing the world.  Gladwell’s thesis that ideas, products, messages, and behaviors ‘spread just like viruses do’ remains a metaphor as he follows the growth of ‘word-of-mouth epidemics’ triggered with the help of three pivotal types.  These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened.”

 

If you have a career book that you’ve read and you’d like to endorse, we’d be happy to publish your endorsement.  Send your information to matt@animalsciencemonitor.com, and you might be included in a future issue of the newsletter!

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